IEC Website Optimization

IEC Website Optimization & User Experience

Mount Saint Vincent University | WordPress · Website Management · UX Optimization

Project Overview

Contributed to the ongoing optimization of the Mount Saint Vincent University International Education Centre (IEC) website, focusing on improving content accessibility, website navigation, and the overall digital experience for international students.

The project involved reviewing how students access important information and services, identifying opportunities for improvement, and implementing practical updates to support clearer communication and easier access to student resources.

The Challenge

International students rely on the IEC website to access essential information, including immigration advising, appointments, university resources, and student support services.

Ensuring that this information is easy to find and that students can quickly take action is essential to creating a positive user experience.

Strategy & Approach

Focused on improving the clarity, accessibility, and usability of website content, with particular attention to appointment-booking pathways and mobile navigation.

The approach included reviewing existing page layouts, identifying opportunities to strengthen calls to action, and prioritizing clear, student-centred communication.

Execution & Improvements

• Call-to-Action Optimization: Added prominent "Book an Appointment" buttons in strategic locations to make appointment scheduling easier to access.

• Website Content Management: Updated and organized information using WordPress to maintain clear, relevant, and accessible student communications.

• Mobile Experience: Improved the presentation and accessibility of key information for students accessing the website on mobile devices.

• User Journey Improvements: Strengthened navigation pathways between informational content and student support services.

Results & Impact

The improvements created clearer pathways to appointment booking and helped make essential student services more accessible across devices.

The project demonstrates a practical, user-centred approach to website management, focusing on usability, communication effectiveness, and continuous improvement.

Skills Demonstrated

Website Management: WordPress content updates and page optimization.

User Experience (UX): Navigation, mobile usability, and user journey improvements.

Digital Communications: Clear, accessible, and audience-focused website content.

Conversion Optimization: Strategic placement of calls to action to encourage meaningful user actions.

Analytical Thinking: Identifying opportunities for improvement through website review and performance insights.