Marketing & Communications Professional
AndieB Creates
Campaign Planning · Student Communications
Digital Communications Campaign | Fall 2026 International Student Awareness
Mount Saint Vincent University | International Education Centre
Digital Communications · Campaign Planning · Content Strategy · Student Engagement
Project Overview
Developed and coordinated a digital communications campaign for the Mount Saint Vincent University International Education Centre (IEC), designed to help incoming international students navigate essential information before beginning their studies in Canada.
The campaign focused on transforming complex immigration regulations, study permit requirements, and work eligibility information into clear, friendly, and student-centred digital communications.
Through approachable language, engaging visuals, and strategically planned content, the campaign aimed to make important information less overwhelming, easier to understand, and more accessible to students from diverse cultural and linguistic backgrounds.
The Challenge
Immigration regulations and study permit conditions can be difficult to understand, particularly for students unfamiliar with Canadian immigration terminology and procedures.
Traditional regulatory information often contains technical language, detailed requirements, and complex explanations that may create confusion or uncertainty.
The communication challenge was to simplify these topics without compromising accuracy, helping students feel more informed and confident as they prepared for their academic journey.
Strategy & Approach
Making complex information simple, accessible, and engaging.
The communication strategy focused on translating technical information into student-friendly content while preserving essential requirements and aligning messaging with official immigration guidance.
Key approaches included:
Simplifying Complex Information: Breaking down immigration requirements into clear explanations and practical takeaways.
Student-Friendly Messaging: Using a warm, approachable, and supportive tone to make important information easier to understand.
Visual Storytelling: Combining concise copy, branded graphics, and accessible layouts to communicate key messages.
Audience-Centred Content: Anticipating common student questions and addressing relevant concerns during the pre-arrival period.
Strategic Content Planning: Organizing information into a structured editorial calendar to deliver timely and consistent communications.
Communication Impact
The campaign demonstrated how thoughtful digital communications can make technical information more approachable and relevant to its intended audience.
By combining content strategy, plain-language writing, and visual communication, the initiative supported the IEC's goal of helping international students access important information and prepare for their transition to university life in Canada.
Skills Demonstrated
Plain-Language Communication · Digital Content Strategy · Audience Engagement · Copywriting · Visual Storytelling · Campaign Planning · Cross-Cultural Communication