Berggrav Services |

Social Media Strategy & Performance

Berggrav Services | Brazil

Social Media Marketing · Content Creation · Meta Advertising · Brand Visibility

SOCIAL MEDIA PERFORMANCE | 30-DAY PERIOD

35.7K 9 +

Views New followers

Project Overview

Developed and managed social media content for Berggrav Services, a construction and maintenance business in Brazil, with a focus on strengthening its digital presence, showcasing professional expertise, and building brand credibility.

The project combines visual storytelling, branded content, and digital advertising to communicate the company's services, completed projects, and professional qualifications.

The Challenge

Technical services and construction-related businesses often need to communicate their expertise in ways that are visually engaging and easy for potential customers to understand.

The challenge was to transform service information, completed projects, and professional certifications into compelling digital content that reinforces credibility and increases brand visibility.

Strategy & Approach

Turning professional expertise into engaging brand storytelling.

• Developed content highlighting completed projects, service offerings, and professional certifications.

• Created branded graphics, Instagram carousels, and before-and-after project presentations.

• Used visual storytelling to communicate quality, expertise, and project transformations.

• Supported paid advertising through Meta Ads Manager.

• Monitored performance insights to evaluate content visibility and audience engagement.

  
  

Results & Impact

A featured campaign highlighting the company's professional certifications achieved:

• 28.7K views through a combination of organic and paid distribution.

• This result demonstrates the campaign's visibility and provides a measurable example of content supported by paid promotion.

• The broader social media strategy focuses on reinforcing the company's professional image, showcasing its work, and building awareness among potential customers.

Skills Demonstrated

• Social Media Marketing: Content planning, publishing, and campaign coordination.

• Paid Social Advertising: Experience working with Meta Ads Manager.

• Visual Content Creation: Branded graphics, carousels, and project storytelling.

• Brand Communications: Communicating technical services through accessible and engaging content.

• Performance Monitoring: Evaluating content visibility and engagement using Instagram Insights.