Andie Berggrav
Brand Identity,
Marketing & Social Media (Brazil)
Freelance Branding Support and Social Media Coordination Berggrav & Co. Multisserviços
Project Type: New Brand Identity (Print + Digital)
Year: 2025
Project Overview:
Developed the brand identity and marketing materials for Berggrav Services, creating a consistent visual presence across digital and promotional channels.
I also coordinate the company’s social media presence, including content planning, graphic design, copywriting, content creation, and publishing. My approach focuses on presenting the company’s services and professional certifications in a clear, credible, and engaging way while strengthening brand visibility.
Planned, designed, and published a social media campaign highlighting Berggrav Services’ professional certifications. Supported by a combination of organic and paid distribution, the campaign achieved 28.7K views, increasing visibility for the company’s services, qualifications, and brand.
Creative Direction
A monochromatic blue palette was chosen to convey trust, professionalism, and consistency, while the clean typography reinforces a strong and modern presence. The overall design communicates “complete solutions for your property,” aligning with the company’s mission and service offering.
Tools Used
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Canva
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Adobe Creative Suite
Social Media Management & Performance
Alongside developing Berggrav Services’ brand identity and marketing materials, I manage the company’s Instagram presence, including content planning, visual design, copywriting, publishing, and performance monitoring.
During the most recent 30-day period, the account generated 37.9K views, 320 interactions, and 25 new followers, representing 14% audience growth. A certification-focused post became the strongest-performing piece of content, reaching 28.7K views through a combination of organic and paid reach.
I use performance insights to identify which topics and formats resonate most with the audience and apply those findings to future content planning.
View Berggrav Services on Instagram
37.9K Views · 320 Interactions · +14% Audience Growth · 28.7K Top-Post Views
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